Product design & strategy

I've spent 15+ years designing digital products from scratch and scaling them. Currently I lead product design at Treams, a Dutch B2B SaaS platform for HR and performance management. I write about design, product thinking, and building things that matter.

Selected work

Let's design together

Journal

Oct 27, 2025

Full circle commands

A story about my granddad’s computer lessons and how they became my way of helping him decades later

Oct 27, 2025

Full circle commands

A story about my granddad’s computer lessons and how they became my way of helping him decades later

Sep 13, 2025

Discovering personal values as a team

A simple values exercise led to designing a creative and intimate workshop for our team retreat

Sep 13, 2025

Discovering personal values as a team

A simple values exercise led to designing a creative and intimate workshop for our team retreat

Aug 30, 2025

Choosing my path

The journey in choosing myself and letting go

Aug 30, 2025

Choosing my path

The journey in choosing myself and letting go