About

I grew up in a family of creatives and makers, so making things has always been close to home. I started building websites early on for gaming clans and fan sites, and I’ve been building ever since.

Over the last 15 years, I‘ve specialised in building products from 0->1 and scaling them. I‘ve worked at PR.co for more than a decade, where I lead product strategy and design, helping growing it from a simple tool for startups into a product used by global design-centric brands.

I‘m a product designer who asks why before jumping into solutions. Does the business actually need this? What‘s the real problem? What does success look like? I don‘t mind challenging assumptions if it leads to better outcomes.

My approach is pragmatic and strategic. I‘m always weighing impact against effort: what‘s the simplest solution that makes the biggest difference? And I design from the epicenter outward: identify the core interaction that solves the problem, then build everything around it.

I work across product, brand, marketing, and code. I‘ve handled the full product cycle end to end: figuring out what to build, shaping strategy, designing how it works, prototyping, shipping production code, and delivering through product marketing. Lately I’ve been building sites in Framer and exploring motion design.

Throughout my career I‘ve partnered with founders, sparring on what to prioritise and designing across product, marketing, and brand. I understand startup environments: the speed, the constraints, and the need to move fast while shipping quality work. I can wear multiple hats and deliver complete solutions, either solo or as part of a team.

Outside of my main role I occasionally take on select freelance projects with founders and startups who value design but don't have a design team. If that's you, I'd love to hear from you.