About

I grew up in a family of creatives and makers, so making things has always been close to home. I started building websites early on for gaming clans and fan sites, and I’ve been building ever since.

I've spent the last 15 years designing and building digital products, helping startups go from 0→1 and scale.

I'm currently Head of Product Design at Treams, a B2B SaaS platform focused on employee engagement and performance. I work at the intersection of product, design, and engineering, helping shape both the direction of the product and its execution.

Before Treams, I spent over a decade at PR.co, growing it from a startup into a profitable software company serving global brands. During that time I led product and design, working closely with founders across the full product lifecycle — from discovery and prototyping to launch and growth.

My approach is pragmatic and strategic. I ask why before jumping into solutions, challenge assumptions when needed, and focus on the simplest solution that creates the biggest impact. I'm particularly interested in turning complexity into clarity and helping teams move from ideas to shipped products.

Throughout my career I've partnered closely with founders, leadership teams, and engineers to define product direction, improve customer experiences, and build products people genuinely enjoy using.

I occasionally take on select design projects and advisory work. If that sounds interesting, get in touch.